The strongest organisations are those that are healthy, not just smart. Organisational health depends on four disciplines: developing a cohesive leadership team, creating strategic clarity, over-communicating that clarity throughout the organisation, and reinforcing strategy through systems and ways of working. Clarity doesn’t need to be complex and abstract, instead it can be achieved by answering six questions for any organisation: Why do we exist? How will we succeed? What do we do? Who does what? What’s most important, right now? How will we behave?