Think about the worst possible workplace. Not just bad. Hellishly bad. What does it look like? How would people feel? And how productive would they be? I imagine people who’re bullied, harassed, stressed, overloaded, underequipped, in ill-suited roles, navigating ambiguous and changing priorities, underpaid, in…
Some organisations seem to forget why they exist. If you tried to work out what they were all about by observing what they spend their time, money and executive attention on, you might think they were there to: And managing risk, having smart procurement and…
“People don’t buy what you do, they buy why you do it”. That’s one of the central points of Simon Sinek’s golden circle model which he presents in his book, Start With Why (you can read a summary of the book here). The golden circle…
The book in a paragraph The most successful individuals and organisations communicate and operate from their core purpose, cause or belief, inspiring others and achieving remarkable loyalty and engagement. They “start with why”. And then they align their how – processes and values – and…
In fact, it turns out that organisations deliver better financial returns when they focus on purpose over profit. You don’t have to take my word for it: recent survey by PwC showed that 79% of business leaders believe that an organisation’s purpose is central to business…
I have recently been reading about the history of outdoor clothing and gear company, Patagonia. There are a number of stories about Patagonia that perfectly illustrate the power of purpose in business. Examples include: Patagonia is an organisation that knows who they are and why…