In my career I’ve had periods where I earnt good money, but the work didn’t engage me. I got bored, stopped giving it my best, and felt guilty about it. I’ve also worked on things I was really passionate about, but the pay was non-existent,… What matters more at work: the money, or the mission?
I have recently been reading about the history of outdoor clothing and gear company, Patagonia. There are a number of stories about Patagonia that perfectly illustrate the power of purpose in business. Examples include: Patagonia is an organisation that knows who they are and why… Be crystal clear on your organisation’s purpose