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A row of lego star wars characters lined up

Why using AI to write for you might be your biggest mistake

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  • 3 min read

I find this absolutely bat shit crazy. Three comments in a row on the same LinkedIn post, written hours apart by three different people located in three different countries, working for three different organisations. They all sound much the same. And they all say much… 

woman sitting beside table using laptop

Great writing: a secret weapon for impact

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  • 5 min read

Writing is one of the most powerful tools you have. Whether you’re running a business, leading a team, or simply trying to get a message across, the way you write can make or break your impact. Yet, most people don’t give it the attention it…