Why using AI to write for you might be your biggest mistake

I find this absolutely bat shit crazy.

Three comments in a row on the same LinkedIn post, written hours apart by three different people located in three different countries, working for three different organisations.

They all sound much the same. And they all say much the same thing (i.e. not much – they’re just echoing the post itself).

This is the risk of letting AI into our work. It’s making us all sound the same. Without saying anything at all.

On everything from LinkedIn posts to job applications to dating profiles, we’re increasingly abandoning our own point of view in favour of hyper-fluent homogeneity. It’s bleaching our personality from our “self-expression” – and robbing our friends, colleagues and communities of our unique perspective.

This is a problem, because it undermines conversation and decision-making – things that thrive on diversity of opinion.

And it’s boring – if I want to know what ChatGPT thinks about something, I’ll ask it.

But when I’m reading your post, I want to know what you think.

Because I – and I think this is true of most people – love hearing what people truly think. In their own words. Even if it’s a work in progress. Even if it’s a little clunky.

And I do understand that some people don’t feel confident enough to make their voice heard, without a helping hand. If that’s the case, limit AI’s role to that of an editor or coach, don’t use it as an author. Write your own drafts and let it critique them – and decide for yourself if and how you’re going to incorporate its feedback.

Don’t outsource your voice – or your brain – to a dull computer… because unpolished authenticity beats polished nothingness everytime ☺️.

Want help finding your real voice again?

When everyone seems to be churning out polished nothing, it gets harder to know what you actually think – let alone say it in a way that sounds like you. Management and leadership coaching gives you space to slow down, clarify your thinking and put words to what you really mean. We can help you sort through half-formed ideas, sharpen your message and practise expressing it with more honesty and precision, whether you’re writing, speaking or leading conversations. The result is simple: you show up clearer, more grounded and more confident in your own voice. Try our coaching for free.