Skip to content

biases

assorted-color bottles on white surface with paint scribbles

What is sophistication bias?

  • by
  • 2 min read

Managers seem to have an almost universal problem with sophistication bias. What does this mean? Sophistication bias is where people overlook simple, but effective, solutions in favour of more complex or “sophisticated” alternatives. In every case, this creates unnecessary additional work and complexity, but in…