Management + Leadership Coaching
Coaching from people who’ve led real teams.
We’re former executives who’ve spent our careers running businesses and coaching the managers who worked for them.
Your first paid session comes with a 30-day money-back guarantee
Trusted around the world.
Our broader community includes leaders from some of the world’s most recognised organisations.
The real benefits
Coaching can change your experience of leadership.
Leadership is harder than it looks from the outside – and harder to talk about honestly. We know, because we’ve carried those responsibilities ourselves. Coaching doesn’t make the challenges smaller. It makes you better equipped to handle them: less second-guessing, less overload and more confidence in the decisions that actually matter.
Calm clarity.
Cut through the noise, see the bigger picture and know what really matters.
Balance.
Find a healthier rhythm that lets you lead effectively without burning out.
Confidence.
Back yourself in the big moments and make decisions without second-guessing.
Impact.
Create the conditions for your team to thrive – and feel proud of the results you deliver together.
Your first paid session comes with a 30-day money-back guarantee
How we can help
What’s holding you back from thriving as a leader?
These aren’t abstract problems to us. We’ve dealt with underperformance, overloaded teams and stalled decisions ourselves – in real organisations, with real stakes. When we work through them with you, we’re drawing on direct experience, not a coaching model.
How it works
Simple steps to get moving.
There are no forms to fill in and no discovery call before the work starts. Instead, just book a session, bring a thing that’s actually bothering you and we can get to work,
1
Start with a free session
One hour of real coaching on whatever’s troubling you the most right now. We can skip the lengthy warm up and sales pitch, and instead just get into it. If it’s useful, we can talk about what comes next. If it isn’t, you’ve lost nothing.
2
Choose your path
We offer multiple options to suit your situation: book a one-off session for something urgent; a discounted block of 10 , shared across you and your team, for support as things come up; or a retainer if you’d rather have us alongside you for the year.
3
Focus where it matters
Wherever you live, we’ll meet by video and get into the stuff holding you back, whether that’s performance, productivity, strategy or big-picture leadership. Every session is practical, human and tailored to you.
Your first paid session comes with a 30-day money-back guarantee
What a single session can actually do.
In our experience – running organisations and managing the senior leaders who worked for us – the right conversation at the right moment is often the thing that unblocks everything else. One session can give you a clear line of sight on a decision you’ve been avoiding, a practical approach to a conversation that should have happened months ago or a way to restructure your week so you’re not permanently behind.
Who we are
Who you’ll be working with.
Behind every great leader is someone who helps them think more clearly, act with confidence and stay grounded. That’s what we’re here for.
Joel Bailey
Joel has spent almost two decades in consulting and more than a decade helping boards and exec teams work through strategy. He’s good at cutting through noise, drawing out fresh perspectives and focusing on what really matters. He’s also the go-to for interview prep, small business ops and building personal systems that make a big impact. Connect with Joel on LinkedIn.
Sean Craig
Sean is a former GM and CEO with years of executive experience leading at scale. Pragmatic, empathetic and clear, he knows what it feels like to carry the weight at the top. He focuses on leading executive teams, designing organisation-wide systems, lifting engagement, and tackling the tough but necessary work of performance and recruitment. Connect with Sean on LinkedIn.
Together
Between us, we’ve spent 30+ years leading teams and organisations — running them, building the teams in them and coaching the managers who worked for us. We’re not coaches who study leadership from a distance. We’ve held the roles our clients are in, made the same calls and dealt with the same problems. We write and share ideas on management every day – and we take that as seriously as the work itself. We’re direct and easy to work with. No jargon, no bullshit – no process for its own sake.
Your first paid session comes with a 30-day money-back guarantee
Why work with us.
Most executive coaches haven’t run a business or managed a senior team. They’re trained to help people think through problems, but they haven’t been in the role themselves. We have. That’s not a small difference – it changes how every conversation goes.
- No jargon, no bullshit
We don’t do slides or theory for the sake of it. Just straight, honest conversations and advice you can use straight away. - We’ve done the job – and coached the people in your role
We’ve held GM, CEO and director roles, and we’ve managed and coached the senior leaders who reported to us. That’s not the same as being trained to coach people who do those jobs. When you bring us a problem, we’re drawing on first-hand experience with that exact type of problem – not just a methodology designed to help you find your own answer. - Tested in real workplaces, not just read about
We keep across the research and the ideas worth knowing. But the filter we apply is simple: does this actually hold up when you’re managing a team of 50 and trying to hit a quarterly target? If it doesn’t work in practice, we don’t use it. - Tools that work
We’ve tried and tested frameworks in real workplaces and know which ones actually help. With Impact Society’s tools, we keep things simple, practical and easy to put into action.
Pricing
Coaching that fits the way you lead.
Start here
First session
Free
One hour of coaching on an issue you’re dealing with. This is real coaching, not a sales call
- A full hour of actual work
- Bring a real problem
- Delivered online
- One per person
.
Single session
$415
One hour of focussed support on the issue that matters most for you, with advice you can use today
- Get clarity on a challenge
- Delivered online
- Practical advice today
- Risk-free guarantee
Most popular
10 sessions
$3,140
A block of sessions to draw on as things come up, shared across a manager and their team
- Save 25% on the single rate
- Share across your team
- Use as needs change
- Risk-free guarantee
.
Retainer
$1,745*
Ongoing annual support. Regular sessions, a planning day and contact us when you need to
- Two sessions a month
- Reach us any time in between
- One planning day a year
- Risk-free guarantee
* Monthly charge on an annual plan
All coaching options come with simple terms and conditions.
Terms and conditions.
All coaching
All coaching is delivered online by video, wherever you are in the world. Sessions run for an hour, but if we need a few extra minutes to finish properly we will.
What we talk about stays between us. If your organisation needs a formal NDA, we’re happy to sign one.
We take reasonable breaks for leave, travel or illness. We’ll give you as much notice as we can.
10-session pack
Can be shared between one manager and their direct reports. Valid for 12 months from the date of purchase.
Retainer
A 12-month arrangement, billed monthly in advance. It ends at 12 months unless we both agree to continue. There’s no automatic renewal.
Includes two one-hour coaching sessions a month, booked through our online system. Sessions don’t roll over from month to month.
Between sessions, get in touch whenever you need to. We’ll respond within one business day. We don’t put a number on this, because counting messages defeats the point. We only ask that it stays a coaching relationship rather than becoming a full-time advisory role. If we ever think it’s heading that way, we’ll say so and talk it through with you.
Includes one strategic planning day a year, delivered online or in person, with a few hours of customisation. Anything more substantial is quoted separately at US$350 an hour.
The retainer covers one named leader or leadership team. If the named person leaves the organisation, you can nominate someone else (subject to mutual fit, since it’s a new coaching relationship).
Travel
Travel only applies to an in-person planning day. Everything else is online, so there’s nothing to pay.
We’re based in Western Australia and travel to Europe and the US regularly. We’ll always look to line an onsite day up with a trip we’re already making and charge only the additional cost of reaching you, not the whole journey. Travel is charged at cost plus 10%. Bookings will be made only after we’ve agreed it in writing.
30-day guarantee
If your first paid session isn’t what you hoped for, tell us within 30 days of purchase and we’ll refund you. No quibbles.
For the 10-session pack, let us know before your second session.
For the retainer, tell us within 30 days of your first payment and we’ll refund what you’ve paid. The guarantee no longer applies once a planning day has been booked or delivered.
Mutual fit
If we decide we’re not the right fit for each other, we’ll give 30 days’ notice and refund you. You can keep using your sessions during that time.
For 10-packs, we’ll refund the full amount less the sessions you’ve used. For retainers, we’ll stop monthly billing at the end of the notice period.
What coaching isn’t
Coaching is a thinking partnership. It isn’t therapy, counselling, or medical, legal or financial advice. If something you’re dealing with would be better served by one of those professionals, we’ll say so.
Outcomes depend on your own effort, decisions and circumstances. We bring our full experience and attention to every session, but we can’t guarantee specific results and we’re not responsible for the decisions you make or the actions you take during or after coaching.
30-day money-back guarantee
If your first paid session isn’t what you hoped for, we’ll refund it. No quibbles, no awkward conversation – just let us know.
Frequently asked questions.
How are sessions delivered?
All coaching is by video, so we can work with you wherever you are in the world.
What happens in the free first session?
It’s a full hour of real work. You bring a challenge – a decision you’re stuck on, a performance issue you’re not sure how to handle or a team dynamic that isn’t working. We work through it the way we’d approach any real management problem: directly, with a point of view and without retreating to generic questions. No pitch, no sales push. You’ll leave with something concrete.
Why is the first session free?
Because we think the best way to show you what coaching can do is to just do it. One hour of real work together will tell you more than any sales call ever could (and it’s way more interesting for us!).
How long is a session?
Sessions usually run about an hour, but we’re not clock-watchers. If we need a few extra minutes to finish properly, we’ll take them.
Can I book a package?
Yes. Book a single session if something urgent has landed, buy a 10-session pack to use flexibly and share across your team or take a retainer if you want ongoing support across a year.
What if I need to reschedule?
Life happens. Just let us know as early as you can and we’ll move it. We try to be as flexible and reasonable as possible.
Is it confidential?
Absolutely. What we talk about stays between us. If your organisation needs a formal NDA, we can do that too.
How does the retainer work in practice?
Two coaching sessions a month, booked through our online system whenever suits you. Between those sessions, get in touch whenever something comes up – by e-mail or WhatsApp – and we’ll come back to you within one (Western Australian) business day.
Once a year we’ll run a strategic planning day with you and your team, online or in person.
It’s a 12-month arrangement, billed monthly. At the end of the year it stops unless we both agree to keep going. We won’t roll you into another year unless you agree to it first.
What if I don’t use my retainer sessions some months?
That’s fine and to be expected. Sessions don’t roll over, so a quiet month is a quiet month.
The retainer isn’t a quota to work through. It’s there so that when something does happen – a resignation, a restructure, a conversation you’ve been putting off – you’re not waiting three weeks for a slot or deciding whether the problem is worth booking a session for. Most of the value shows up in the weeks when you need us at short notice, not in the ones you don’t.
Where does the planning day happen?
In person works best and it’s what most people choose. If you’d rather do it online, we can do that too.
We’re based in Western Australia and travel to Europe and the US regularly, so we’ll always try to line an onsite day up with a trip we’re already making. When we do, you’ll only pay the extra cost of getting to you, not the whole journey. We’ll agree it with you in writing before anything is booked.
I have more questions, how can I get in touch?
We’d love to hear from you! You can contact us here anytime. We’ll help you with any questions or advice you need on how coaching might be able to help your organisation or team.
Talk to someone who’s been in your position.
Get in touch to talk through your situation and whether the available options will suit. We’ll be friendly and honest about whether we think we can help – it won’t be a hard sell.