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Book summary: Measure What Matters by John Doerr

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Objectives and key results (OKRs) provide a simple and collaborative goal-setting methodology that can be used by any organisation, team or individual. OKRs comprise of an objective – WHAT we’re seeking to achieve, and one or more key results – HOW we’re going to achieve the objective. OKRs have successfully helped many organisations, including – most famously – Google, prioritise what’s most important, create alignment and connection, increase accountability and stretch for ambitious goals.